Influencer marketing campaigns have emerged as a new technique of paid marketing campaigns that rely entirely on influencers’ strong networks and the power of their impact.
Similar to any other campaign, results should be measured to track and optimize its performance this is what is referred to as campaign return on investment (ROI)
In this concise 7-minute blog read, you will be more informed about creating influencer marketing campaigns, delve deeper into the meaning of ROI and why is it important. Additionally, you will gain useful insights into the key metrics and methods for effectively measuring the return on investment.
How do you create an influencer marketing campaign?
Campaign creation is a broad process that entails many steps. This process commonly starts with strategy development for the campaign and ends with analyzing, evaluating, and measuring the results and ROI.
The journey of campaigns goes as the follows:
1- Set clear objectives
Define the main goal of the campaign and set your KPIs, this will assist in measuring the campaign’s success
2- Identify your target audience
You have to decide whom you will be talking to. Accordingly you will be able to formulate the best content and choose the right influencer for the mission.
3- Define your budget:
This will help in making informed decisions about influencer selection and compensation
4- select the right influencer:
Influencers are the key power of the campaign you have to be meticulous and focused while choosing one.
5- Create compelling content
Work together with influencers to create compelling content that connects with their audience and reflects your brand’s message.
6- Promote the campaign
Leverage multiple Platforms and tailor content to each channel to maximize reach.
7- Monitor, evaluate, and optimize accordingly.
Assess the overall effectiveness, identify areas that need improvement, and utilize the insights for upcoming campaigns.
How to choose the right influencer for the campaign?
Selecting the perfect influencer for your campaign is a challenging task and it can be a game-changer!
There are some criteria you have to consider while choosing, the ideal one must have values that match with your brand and target audience. Looking for influencers who have a genuine connection with their followers and a track record of successful collaborations could enhance the whole results. Follower count is not as important as making sure that these numbers are relevant to your target, also consider engagement rates and the authenticity of their content. Remember, the right influencer can elevate your campaign to new heights and create a lasting impact on your audience.
Thorough assessing candidates will allow you to select the appropriate influencer who will achieve positive results and enhance your brand image.
A deeper look at the ROI for an influencer campaign
The term ROI is an abbreviation for return on investment in a simple way it means measuring the amount of profit you’ve made compared to the money you’ve spent. In the context of influencer marketing campaigns, the success of the campaign is gauged by looking at the amount of profits it generated compared to the campaign’s costs. If the result is positive, it means you earned more than you spent, and if it’s negative, it means the campaign wasn’t profitable.
Now a question arise, how to measure and calculate influencer ROI?
here are general metrics you could check to measure:
1- Use tracking URL links, generating affiliate link allows monitoring the online purchases made via their social media platforms.
2- Discount codes won’t fail you, Provide influencers with exclusive discount codes to track sales
3- Landing pages to track sales, create landing pages that are dedicated to each influencer in order to track traffic and conversions.
4- Trach KPIs you have provided with your campaign goal, different goals have different KPIs for each.
NDS Influencer Agency in Saudi Arabia has summarized the most common KPIs such as reach, engagement and traffic as follows:
- For brand awareness; you could look at impressions and shares.
- For engagement, looking at comments, landing page visits, could give a useful insight.
- For traffic; revenue and average order number are insightful metrics.
Why choose NDS:
Crafting an influencer marketing campaign and measuring its ROI is a crucial task that
should be mastered professionally and skillfully, what works well for this campaign will only sometimes work for another one. Sometimes you may even find out that you need alternatives, the process is broad.
Neural Design Studios (NDS) will be your marketing advisor, they have experts in the field, who will guide you to achieve your business goals and maintain at the top of the competition.
Get in touch right away and start a new successful chapter investing in your marketing activities.
