Website is the first element of your entity the customer could come across by, it serves as the gate for your house and a crucial factor of modern businesses. Moreover, it significantly contributes to your marketing activities and customer engagement. Accordingly, you must pay attention to every single detail regarding your website.
One of the best favors you could offer for your business is to provide a responsive web design, as it bolsters business objectives and activities and takes your website to the next level.
In the coming lines, we will figure out all about responsive web design, why companies invest in it and what are the expected results of this activity.
Introduction about responsive design
You may now be asking yourself what is responsive web design and what it entails, so now you have a website, you aim to encourage users to explore it and have a positive experience throughout all different devices, and here comes the role of responsive design, it is an approach attached to web development that enables the website owner to make it flexible to adapt to and resize to fit different screen sizes and looks suitable across various devices which guarantees a unique, comfortable, flawless and seamless user experience.
In a recent study, it was revealed that approximately 92% of individuals using the internet do so through their mobile phones. Moreover, more than 55% of the total website traffic originates from mobile devices.
Currently, with these huge numbers, you might have a clue about how optimizing the website on mobile phones is inevitable for better business outcomes.
Tracking the origin of this approach
Back in the early years, users who were using smartphones had a terrible experience since traditionally websites were designed for desktop screens which induced the web designer and developer Ethan Marcotte to publish an article titled “Responsive Design” aiming that this could work as a solution for the challenge of diversity of devices with different screen sizes.
The main concept was to create websites that respond dynamically to adapt the layout and styles based on the characteristics of the device or screen.
Since then, digital companies around the world working in the field started to develop and adopt this new approach and this concept has become an essential practice for web development companies.
Middle Eastern companies as well didn’t miss that, companies working in the field of web development in Saudi Arabia realized the rapid growth in the number of mobile users accessing the internet.
With over 600 projects completed, NDS(Neural Design Studios) managed to adopt the approach successfully, applying it to all website projects which made it a trusted fellow in the area
What are the benefits of responsive design?
An answer for the frequently asked question, what is the main goal of responsive design?
Companies invest in that approach since they are fully aware of the purpose of responsive web design. We could determine one main goal which is increasing sales and this could happen through the bunch of benefits that I am sure you don’t want to miss.
Here are the key benefits:
- Superior user experience: users would easily leave complex or difficult-to-use sites, but if you were able to maintain customers on your website for a longer time, the probability of acquiring your services or product would increase accordingly.
- Cost control: instead of creating many versions to suit each device separately; you will have your responsive website that dynamically adapts to any screen.
- SEO organic booster: one of the important criteria for Google to rank your website is responsiveness.
- Flexibility: Responsive design makes changes easier, if you have a website, you can quickly and easily. You will not have the hassle of making changes to two websites.
Conclusion:
Responsive web design stands out as the main and most important factor for your website, it is not just a trend, and it is not overrated. However, it has become a necessity in today’s digital era. It guarantees a positive experience for your users and keeps you standing ahead of the competition.
Consulting professionals and experts would help you get the maximum benefit and reach your main goal effectively and professionally.
Reach out to Neural Design Studios now and enjoy the bunch of services it offers including website development, in addition to the specialized professionals in the field.
