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Influencer marketing campaigns have emerged as a new technique of paid marketing campaigns that rely entirely on influencers’ strong networks and the power of their impact. Similar to any other campaign, results should be measured to track and optimize its performance this is what is referred to as campaign return on investment (ROI) In this […]

In today’s digital world, with the widespread adoption of smartphones, I bet you barely see someone not using them excessively. While almost everyone experiences nomophobia, you could now conclude why 90% or more of service providers tend to develop mobile apps for their brands.  Mobile apps are shaping the way of daily interactions; they provide […]